Every where you go, you can see someone using their cell phone. Many times they are not using it to talk, but to search the Internet, download an application or use a social networking site. Why not use that knowledge to grow your business? Here are some mobile marketing tips that are sure to get you going.
Allow your subscribers the option to opt-out of receiving your texts. The format of your messages should automatically include an “opt-out” set of instructions or sentence. You need to use words that get the message across that they can get out of your messages. This includes words like “UNSUBSCRIBE” and “STOP.”
Only add telephone numbers from customers choosing to receive messages to build your mobile marketing database carefully. If you add telephone numbers of customers who have not elected to receive mobile marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.
Steer clear of texting abbreviations. When you shorten your messages using chat speak, you make yourself and your business seem less professional and credible. Take the time to spell everything out to make sure your messages are clearly understood, and that you come across in a professional and polite manner.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. If a person can’t understand your ad, you might lose a customer.
Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited in the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.
When making ads for mobile platform, always remember to mind the length. Make all advertisements short and sweet. Your ads should clearly and concisely say whatever message you need to convey without taking up too much space or too much of the customers time. In addition, they should convince the customer to take immediate action.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. It is very easy to screw up an SMS strategy because of how it notifies consumers. It can feel very intrusive. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. Keeping your word means a lot to your customers and instills trust in your business.
Keep the messages you send short and precise. Most people will not read a long message on their cell phones or tablets. Your messages should immediately mention the product or offer you are advertising. Phrase your message so that it calls for an action: you should encourage people to find out more about your offer.
Do not use abbreviations for text or use all capital letters to emphasize anything except for the call to action. Customers will not always know what abbreviations stand for, and using all caps to convey a message makes it difficult to read. It is also considered shouting in some cyber-circles.
If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.
Gather information on your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. You will want to compare statistics on computer vs. cellphone use. Which OS do they use on their phones? Your audience is sure to respond to a plan that was clearly designed for them.
The following tip is one of the most important tips for successful mobile marketing. Always use your messages to target the buying habits and needs of the recipients. When your recipients see the messages that are focused on their needs and habits, they will be more inclined to pay attention to and remember the messages when shopping.
Have relevant content. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. The content you provide to customers and potential customers needs to be relevant to them. You’ll get their business if you provide them with what they’re looking for.
A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a reason they signed up for your marketing, so give them something for it.
You realize how many people are using cell phones, blackberries, or any type of mobile device and how much you can use that to help your business grow. Apply all the advice that you have learned in this article to really make your business launch quickly to the next level. Use the mobile market to save your business.
